All-Star Campaign

Curated & led the Athletics' 2026 All-Star visual direction, rooting the concept in host city Philadelphia and its ties to American history. Draws from the Declaration of Independence, pairing script typography with aged paper textures that also nod to Philly's magazine and print heritage. Deliverables included digital graphics for web and social, plus individual hype posters designed to rally fan votes for A's players. The campaign helped drive the engagement that elected Shea Langeliers as starting catcher and secured Nick Kurtz a spot in the event.