2025 Rookie of the Year

Announced Nick Kurtz as MLB's 2025 American League Rookie of the Year—the organization's first since 2009. The visual went through multiple rounds of cross-departmental approval given the weight of the achievement. To set the graphic apart from the team's regular season content, I used a full-bleed photo treatment, letting the image carry the moment and signal its importance at a glance. The design was later adapted for bobblehead box packaging, extending the campaign from digital into a physical, collectible product.